Insight: How race promoters benefit from F1’s marketing push

The Zaha Hadid-designed Heydar Aliyev Centre in Baku, Azerbaijan, played host earlier this year to the second annual Conference on Benefits of Hosting Major Sports Events, and Formula 1 was a key focal point, with presentations from Chase Carey and the Russian and Azerbaijani race promoters.Chloe Targett-Adams, F1’s global director for promoter relations, revealed the commercial ... Keep reading
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