Back in 2019, Formula 1 bosses held a season-opening event in Australia to kick off the new campaign. All the drivers attended the show that was held on a big stage in Melbourne’s Federation Square, which incidentally was free, and it was a standout success.For whatever reason, it was never repeated – presumably due to the lack of fans at the opening races in Bahrain and Saudi making it much of …Keep reading
Why F1’s 2025 livery launch event will be an important litmus test
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